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Motivating Through Strength Based Coaching

“How do I motivate my clients to keep on training?” This is by far one of the most common questions martial art business owners ask me. Retention is important to any martial art business owner. Keep your clients happy and they will keep coming back—and your business will be well on the road to financial success. Get client motivation wrong, however, and you will quickly begin to lose the clients required to run a successful martial art business. Psychologist Joseph Nuttin defined motivation: “not as......

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